Rolex SA is a Swiss manufacturer of wristwatches and accessories renowned for their dependability,[citation needed] prestige, and cost (from a few thousand to more than one hundred thousand U.S. dollars). Rolex watches are considered status symbols by many. Rolex is the largest single luxury watch brand by far, with estimated revenues of around US$ 3 billion (2003).[1] BusinessWeek magazine ranks Rolex #71 on its 2007 annual list of the 100 most important global brands, top among all watchmakers.